Rethink.Build.Ship.

The AI Shift for Product Managers.

A weekly video on what AI changes about product management, from someone who builds with it. Practical, specific, and grounded in real work.

Latest episode

Ep. 04

AI is getting cheaper every year. Price per token keeps dropping. So why are companies suddenly worried about their AI bills?

Rethink

How AI is reshaping what product managers do, and which parts of the job are growing.

Build

Real work with LLMs and agents, shown as I do it, including what breaks.

Ship

Lessons from products where a wrong answer has real cost, so quality and evals come first.

I'm Rosa. I've spent about a decade as a product manager in life sciences, healthcare data and AI products, and I now build AI products of my own.

RethinkPM is where I work out, on camera, how product managers can build and ship in the AI era.